General Manager
Salary: Competitive
Hours: 40 per week (5 nights on call per week)
Location: Cherry Tree Farm (CTF) Campsite, Croyde, North Devon.
Benefits: Accommodation provided, wellness facilities, family discounts, annual leave and pension scheme
Contract: March - October (negotiable for the right candidate)
Requirements:
Full UK manual driving licence
Applicants must have the right to work in the UK and be currently resident in the UK, as we’re unable to offer visa sponsorship for this role.
As our head honcho, you’ll be in charge of the day-to-day operations of Cherry Tree. We’re looking for someone who is proactive, people-focused, and remains calm under pressure. A natural leader who can bring out the best in their team, keep things organised and make sure every guest leaves happier than they arrived.
Essential skills and experience
Proven experience managing teams of five or more.
A confident, positive leadership style that builds engagement and a healthy team culture.
Strong organisational and time-management skills, with a hands-on approach when needed.
Experience managing budgets, rotas and cost control while maintaining excellent standards.
Confidence managing guest experience from the front of house and ensuring service stays consistent.
Ability to oversee multiple income streams, including the campsite shop, yoga studio and sauna, identifying opportunities to grow sales.
Knowledge of compliance and health and safety processes, with a commitment to keeping standards high.
Willingness to roll up your sleeves and lead by example, including supporting the cleaning and maintenance teams when needed.
Good problem-solving skills and the ability to influence and negotiate effectively.
Competent with Google Drive and basic reporting tools, including payroll and updates for senior management.
Flexibility with hours and a willingness to provide live-in, on-site support when required.
Desirable (but not essential)
Previous experience working at a campsite, in travel or tourism.
Hospitality, bar or barista experience.
Experience in planning or delivering events and projects.
An enthusiasm for the outdoors, good food and community-led experiences.
Side note: Don’t rule yourself out if you don’t tick every box. We’re open-minded when it comes to experience and care more about attitude, curiosity and the desire to grow with us.
Are we the right fit for you?
Cherry Tree Farm Campsite is a magical place, with some big ideas. We have a longstanding community which we want to cherish at the heart of everything we do. Our ethos is built around the landscape in which we are in. Set within the AONB, we’re focused on creating experiences that feel connected to nature, from peaceful sea-view pitches and our wood-fired sauna to seasonal feasts that celebrate local produce. We care for our landscape, nurture wildlife and support the people who make this place what it is.
We’re not here to offer an ordinary camping experience. We’re creating something slower, more thoughtful and full of heart.
Great times, great opportunities, excellent food and exciting ideas all against the backdrop of Croyde Bay and those legendary red hot summer sunsets.
How to apply
Please send us an email with your cover letter and CV. In your cover letter, please answer the following:
Are you currently a UK resident and able to live on site in Croyde from March to October?
What is it about Cherry Tree Farm that makes you want to be part of it?
Describe a situation where you introduced calmness and structure to a chaotic work environment.
What’s your approach to leading a team where everyone’s role looks a little different?
Are you comfortable getting hands-on when needed, even if that means cleaning loos or running last-minute errands?